Lead Scoring
enCircle Media has developed
emScore, a proprietary predictive scoring
solution to assist in identifying the right consumer for our clients.
The solution provides some of the following benefits:
- Improve conversions
- Managing marketing spend effectively
- Establishing targeting criteria
- Detecting fraud
As online advertising continues to expand, we have to improve current strategy and
process in order to remain competitive. emScore provides some of the following real
time features:
- Distribution and prioritization of leads by score
- Reduce cost by designing tiered pricing model